Story:

Startup Slang, a fast-growing B2B company, relied heavily on trade shows to generate new business — leading to unpredictable sales cycles and inconsistent deal flow. Partnering with their team, we implemented a data-driven outbound strategy focused on building targeted lists of enterprise accounts and key decision makers.

Through coordinated cold email and LinkedIn outreach, paired with fast sales handoffs for positive replies, Startup Slang transitioned from manual, event-based growth to a scalable, automated acquisition model.

The results spoke for themselves — 74 qualified sales calls booked, over $2 million in new enterprise revenue generated, and a steady, predictable pipeline that reduced dependency on trade shows entirely.