Story:

Mane & Steel, a men’s health brand focused on hair loss, recovery, and longevity, wanted to elevate their Shopify store to match their science-backed credibility and premium positioning.

We redesigned and optimized their entire storefront — from landing pages to checkout — with a focus on conversion rate optimization (CRO), site speed, and user experience (UX).

The result was a polished, high-performing store that feels luxurious yet converts efficiently. By removing friction in the checkout flow, reducing funnel leaks, and enhancing trust with clear, science-based messaging, the brand now enjoys higher engagement, fewer abandoned carts, and a smoother path from product discovery to purchase.

This project demonstrates how combining aesthetic design with performance optimization can significantly improve conversion metrics and customer satisfaction in the wellness and health e-commerce space.