Story:

HealthyLine, a wellness brand known for its natural therapy products such as heated gemstone mats, wanted to scale its email marketing and drive more consistent, owned revenue. They partnered with us to take full control of their Klaviyo email system, with a focus on optimizing automations, segmentation, and campaign performance.

Our segmentation strategy helped personalize messaging for new, repeat, and high-value customers, while targeted campaign scheduling improved engagement and conversions.

The results were outstanding: email revenue surpassed $1 million in 2024 through Klaviyo alone. Engagement rates, conversions, and list growth all saw measurable improvement, turning HealthyLine’s email marketing channel into a sustainable revenue powerhouse.