Story:

Gleamin sought to increase brand trust and visibility by highlighting real skincare results through relatable content. We created UGC videos that walked viewers through simple skincare routines while documenting visible before-and-after transformations.

The storytelling focused on consistency, ease of use, and honest results, allowing audiences to see how the product fits naturally into everyday skincare habits. By combining clear visuals with an authentic narrative, the content built credibility and encouraged viewers to engage, rewatch, and explore the products further.

This approach led to higher engagement rates, increased repeat views, and a meaningful uplift in sales.