Story:

DOCTOR ARTHRITIS - Wrist Brace needed to clearly communicate how their product supports movement while remaining comfortable for daily use. Our approach centered on UGC-style tutorial videos that demonstrated the wrist brace in real-life scenarios, including workouts, household tasks, and active routines.

By showing real users wearing the brace during motion, the content emphasized ease of use, flexibility, and support without relying on overly polished or clinical visuals. This authentic, educational format helped potential customers understand the product’s benefits quickly and confidently.

The result was increased engagement, higher product trial interest, and a noticeable boost in conversions.