Story:

Crave Cookies aimed to strengthen its connection with families by showcasing the brand as more than just a dessert — but a part of everyday moments. To achieve this, we produced UGC videos featuring real families enjoying Crave Cookies during casual, relatable settings such as after-school treats, family nights, and weekend gatherings.

The content focused on authenticity, highlighting genuine reactions, kid-friendly excitement, and the convenience of sharing Crave Cookies at home. By keeping the videos short, warm, and lifestyle-driven, the brand was able to resonate with parents and children alike. As a result, the campaign drove stronger engagement, increased repeat views, and contributed to a measurable lift in product sales.