Story:

When Alaska Glacial first partnered with us, their email marketing system was virtually nonexistent—only contributing $543 in revenue and 12.58% of total sales. Engagement was low, with poor open and click rates that reflected a cold, unsegmented list.

Over the next three months, we rebuilt their email ecosystem from scratch. The strategy focused on segmentation, personalization, and automation — establishing journeys for new and repeat customers, and using dynamic content based on browsing and purchase behavior.

The results were transformational: email-attributed revenue grew 2,865%, from $543 to $16,103. Email’s share of total sales soared to 62%, while company-wide revenue rose 502%. Engagement metrics also surged, with open rates climbing to 58% and clicks up over 600%.